The Annie Armstrong Easter Offering& Week of Prayer for North American Missions

Annie Armstrong offering reaches all-time high

October 23 2017 by Brandon Elrod, NAMB

On Oct. 19, Kevin Ezell announced to the North American Mission Board (NAMB) staff that the 2017 Annie Armstrong Easter Offering totaled an all-time high: $59,648,377. The offering for North American missions beat the previous 2007 high by $185,096.

File photo by Susan Whitley, NAMB
The North American Mission Board (NAMB) celebrated a record-high Annie Armstrong Easter Offering Oct. 19. Kevin Ezell, president of NAMB, welcomed James Roberson to share a portrait of how NAMB missionaries serve. James and his wife Natarsha moved their family from Atlanta to Brooklyn in obedience to God’s call to plant a church. The Robersons have three daughters, Leah, left, Faith and Sophia.

“We are grateful for every dime we get from Southern Baptists,” said Ezell, NAMB president. “We are thankful for churches, pastors and denominational leaders who encourage their people to give to the Annie Armstrong Easter Offering.”
“We’re primarily concerned about doing the very best we can with every dime that we receive, but any time we hit a new high like this, we want to celebrate.”
NAMB welcomed several missionaries to the meeting, including Trent DeLoach, Send Relief Hub coordinator in Clarkston, Ga., and his wife Elizabeth. Several Atlanta-area church planting missionaries also attended.
After expressing gratitude to the NAMB staff, Ezell told the missionaries in attendance, “You are why we do what we do. What you do is why Southern Baptists give.”

Portrait of a missionary

Ezell also welcomed James Roberson, a church planting missionary in Brooklyn, N.Y. Roberson presented a portrait of how gifts to the Annie Armstrong offering are invested in God’s Kingdom.
“We moved to New York in February 2013 without knowing anything about the city, the trains, the buses or the neighborhoods,” Roberson said. “By April 2014, we launched our church and had 185 people because God allowed us to gather people.”
Three years later, they now have 250 meeting every Sunday.
Roberson mentioned three members of his church – John, who is Haitian, Danny, who is Puerto Rican and Chris, who is Chinese. “They’re all second-generation immigrants,” Roberson said, “and they’re a picture of our church.”
Roberson described his goal of raising up indigenous leaders within every community so that those who speak different languages and are from different cultures and neighborhoods can be ministered to more effectively.
“We don’t want to just move into a building,” Roberson said. “We want to move into a community and see lives changed. All of the guys I mentioned are bilingual. They would be able to reach their first-generation family and community in ways that I could not.”
NAMB seeks to equip visionary and effective missionaries who will rely on the power of the Holy Spirit to reach their communities. Church planting and Send Relief missionaries receive support from the Annie Armstrong offering. And church planting missionaries, like Roberson, and relief missionaries, such as DeLoach, would not be able to work as effectively without the support of the offering.

About the Annie Armstrong offering

In 1895, the Women’s Missionary Union collected the first missions offering to benefit North American missions, then called home missions. Since that year, Southern Baptists have raised more than $1 billion through the offering named in honor of the missions advocate and WMU leader, Annie Armstrong.
The Annie Armstrong offering funds 50 percent of NAMB’s ministry budget. Every dollar of the offering goes directly to the field in support of NAMB missionaries who proclaim the gospel throughout the United States, Canada and other territories.
Every year around Easter, churches collect money for the offering and send those funds to NAMB by way of their state conventions. Individuals can give online at or by mailing checks to North American Mission Board, P.O. Box 116543, Atlanta, GA 30368.
(EDITOR’S NOTE – Brandon Elrod writes for the North American Mission Board.)


Annie Armstrong Easter Offering and Week of Prayer

March 5-12, 2017



Q: What is the Annie Armstrong Easter Offering?
A: In 1895, the first missions offering to benefit the work of home missions (now known as North American missions) was promoted and taken up by Woman’s Missionary Union (WMU). The Home Mission Board (now known as North American Mission Board) asked for $5,000 toward its work. WMU efforts exceeded that goal. From that start to today, more than $1 billion has been raised for North American mission efforts. Every dollar of the offering (named after missions advocate/WMU leader, Annie Armstrong, in 1936) goes to missionaries and their work of sharing the life-transforming gospel of Jesus Christ throughout the United States, Canada, and their territories.

Q: How many missionaries does the Annie Armstrong Easter Offering support?
A: The North American Mission Board annual report provides missionary count information as well as a summary of missions efforts. Visit

Q: Where can I find promotional resources?
A: Offering envelopes, prayer guides and posters are free, and each state WMU/convention office has a supply to distribute to the churches in their state. For contact information for the WMU in your state/convention, click here.  A promotion guide with DVD is available from the North American Mission Board, and a copy is mailed to each church in January. If you do not receive your church’s copy by January, 15, email, and a copy will be sent to you. Artwork can be downloaded from the website, as well as the North American Mission Study lesson plans for adults, youth, and children. Videos in English, Spanish, and Korean are available in the Resources section of the website.

Q: Where should I send my offering?
A: Individuals can give online at or can mail checks to North American Mission Board, P.O. Box 116543, Atlanta, GA 30368 (note on your check this is for the Annie Armstrong Easter Offering). You can also give through your church. Churches can send gifts to their state convention office for recording purposes. State conventions combine gifts from other churches and forward the total to the Southern Baptist Executive Committee, which then sends them to the North American Mission Board.

Q: How do I obtain a copy of the North American Mission Study?
A: Annually, in January, the North American Mission Board provides 1-hour study outlines for adult, youth, and children’s leaders to assist them in helping small groups learn about missionaries who are recipients of Annie Armstrong Easter Offering funds. Study plans are available in the Resources section of the website.

Q: Why is the “Easter” offering not on Easter?
A: The Southern Baptist Convention calendar sets the Week of Prayer (WOP) for North American Missions and the Annie Armstrong Easter Offering® as running from the first Sunday of March to the second Sunday of March. Thus, the dates for 2016 are scheduled for March 6-13. Many churches may use this week to kick off a one- or two-month long focus on North American missions.

People can give to AAEO throughout the year through their church or through direct gifts to NAMB. Offering gifts are not limited to the Easter season. Churches use the promotion material and can have an offering/missions emphasis at any time. To find out how your church can be involved outside of the Easter season, contact NAMB by sending an email to or call 1 800 749-7479, and press “3”.

Q: What are future dates for Week of Prayer?
A: The future dates for Week of Prayer are as follows:
March 5-12, 2017

Q: I’m having problems with the website (downloading or viewing). Can you help?
A: Technology-related questions about the site should be sent to or call 1 800 749-7479, and press “3”.


  • Purpose: To support the efforts of the North American Mission Board’s Send North America strategy, as missionaries and church planters push back lostness in the United States and Canada.


The Annie Armstrong Easter Offering® (AAEO) provides the primary funding for the North 
American Mission Board, composing almost 50% of NAMB operational revenues.

2016 budget breakdown piechart for Annie Armstrong Easter Offering